K-netizens Starting to Get Annoyed at MBC for Mismanaging the Final Weeks The Red Sleeve Cuff’s Success and Afterwards Milking it to Death

It’s still the hot topic du jour in K-drama land and The Red Sleeve Cuff remains at the top of trending topics even two weeks after it ended. But a K-ent reporter is calling out MBC for just sucking at the airing management of it’s biggest hit prime time drama in 3 years, not since Terrius Behind Me (My Secret Terrius) in 2018 did a drama break double digits in ratings. MBC added a one-episode extension but in the last two weeks of airing decided to air back-to-back new episodes rather than letting the drama extend the viewership. It could have delayed the premiere date of Tracer one or even two weeks but it instead aired Red Sleeve as if it was trying to squish in all the time allotted. It also didn’t prepare a special episode airing before the finale, which used to happen to hit dramas and allowed viewers to spend more time with the show and the cast. Instead after the drama has finished MBC is commissioning a special 1-hour variety with the cast airing Lunar New Year which the interest may have waned by then, rather than striking while the iron is hot. My only thought is, how is anyone surprised to hear how awful MBC is at organization, planning, and promotional strategy. Half of the low ratings its dramas have gotten these past few years falls on the network for sucking at promoting it since the quality is there. Now I hope MBC doesn’t beat the Red Sleeve horse to death to squeeze out any last drops of promos.